Job Description
Content Writer SEO & Digital Marketing (Immediate Joiners)
Location: Hyderabad (Work from Office)
Experience: 3-5 Years
Qualification:
- Minimum: BBA
- Preferred: MBA (Marketing), PGDM Marketing, or Digital Marketing Certifications
About Us
Properties.market is a fast-growing real estate platform focused on delivering high-quality property information, market insights, and investment opportunities. We are seeking a skilled and results-driven Content Writer with strong expertise in SEO, digital marketing, content strategy, and AI-assisted content creation.
Job Summary
We are looking for an experienced Content Writer who can create engaging, search-engine-optimized, and conversion-focused content for the real estate industry. The ideal candidate should possess a strong understanding of SEO, content marketing funnels, search intent, EEAT principles, and lead-generation content strategies.
You will be responsible for creating high-quality content across multiple formats, including blogs, locality pages, project pages, builder profiles, landing pages, market reports, website content, email campaigns, and social media content.
Key Responsibilities
SEO Content Writing
- Write high-quality SEO blogs (2,000+ words)
- Create and optimize locality pages
- Develop project pages and builder profile pages
- Write real estate investment guides and market insights
- Build pillar pages and topic clusters
- Update and optimize existing website content
- Ensure content aligns with user search intent and SEO best practices
SEO Responsibilities
- Conduct keyword research and competitor analysis
- Map keywords based on search intent
- Implement on-page SEO best practices
- Create compelling meta titles and meta descriptions
- Build effective internal linking structures
- Apply EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) principles
- Understand schema markup basics
- Monitor content performance through Google Search Console and SEO tools
Digital Marketing Responsibilities
- Create content aligned with TOFU, MOFU, and BOFU marketing funnels
- Develop lead-generation content strategies
- Write landing page copy that improves conversion rates
- Create email marketing and WhatsApp marketing content
- Develop social media content strategies
- Optimize content for YouTube SEO
- Support Meta Ads and Google Ads campaigns with high-converting ad copy
AI-Assisted Content Creation
- Utilize AI tools for research, content ideation, drafting, and optimization
- Improve content quality using AI without compromising originality
- Repurpose content into multiple formats and channels
- Maintain human-written quality standards and factual accuracy
Required Skills
Technical Skills
- SEO Content Writing
- Copywriting
- Content Strategy Development
- Keyword Research
- On-Page SEO
- WordPress Publishing
- Google Search Console
- AI Content Optimization
- Internal Linking Strategy
- Meta Title & Description Writing
SEO Tools
Must Have:
- Google Search Console
- Semrush
- ChatGPT
- Grammarly
- Gemini
- Claude
- Perplexity
Preferred:
- Ahrefs
- Surfer SEO
- NeuronWriter
- Screaming Frog (Basic Knowledge)
Content Optimization Knowledge
Ability to strategically implement:
- Primary Keywords
- Secondary Keywords
- NLP Keywords
- FAQs
- Calls-to-Action (CTAs)
- Internal Links
Soft Skills
- Excellent English writing and editing skills
- Strong research and analytical abilities
- Attention to detail
- Deadline-oriented mindset
- Ability to manage multiple projects simultaneously
- Strong communication and collaboration skills
Preferred Candidate Profile
- 35 years of experience in SEO content writing and digital marketing
- Experience in real estate, finance, or high-ticket industries is an advantage
- Strong understanding of Google's EEAT framework and content quality guidelines
- Familiarity with lead generation and conversion-focused content
- Experience using AI tools to enhance productivity and content quality