Experience
4 - 5 yrs
Job Location
Gurugram, India
Vacancy
1
Designation
Deputy Digital Marketing Manager
Job Type
ONSITE
Job Description
As PR Professionals digital team grows at a rapid pace, it s an exciting time to join the team and be a part of the story. The right person will be comfortable in an ownership environment, loves problem-solving and thrives in high-demanding start-up culture.
About you & what you ll do:
- The candidate will be responsible for creating, planning and executing strategies and campaigns across channels such as Social Media, Google ads, SEO, SEM and content marketing.
- Research topics, competition and content
- Develop social media strategy
- Create original content images, graphics, videos (with the help of the in-house editor and graphic designer)
- Scheduling content
- Monitor social media feeds 24/7 and stay on top of things
- Study and analyze metrics to improve performance and sales
- SEO
- Daily engagement with our subscriber base
- He/she will be analyzing marketing campaign performances and provide actionable insights
- and opportunities for enhancement, continuous testing, and optimization to increase campaign effectiveness
- Operations Experience: You will be required to have an analytical, structured approach gained through solid experience.
You must have an in depth and up-to-date knowledge about:
- Website Creation and Management
- Google Adwords, Display Network, Facebook, Instagram, Twitter, LinkedIn and all other social media channels.
- Knowledge of required tool-sets like Google Analytics, Hootsuite, Meltwater, software etc.
- Online Reputation Management
What you ll need:
- A minimum of 4-5 years of relevant digital marketing experience
- Deep understanding of content marketing and best practices
- Paid search, social, SEO and display channel expertise
- Exceptional oral and written communication skills and a demonstrated ability to work cross-functionally to get work completed.
- Working knowledge of one or more of the analytics packages (e.g. Google Analytics, excel) and proven ability to drive data-driven decision making.
- Team handling role