PPC Manager

Worksite: Gurgaon / Noida / Pune

You will be responsible for designing, developing, and managing the integration of products. You will ensure that these components and the overall application are robust and easy to maintain. Building a product is a highly collaborative effort, and as such, a strong team player with a commitment to perfection is required.

Responsibilities:

• Develop, implement, and manage PPC campaigns across multiple platforms, including Google, LinkedIn, and others.
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates.
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports analyzing trends, goals, opportunities, and other key performance indicators.
• Proficiency in managing moderate to large-scale PPC accounts in a variety of different business verticals.
• Conduct keyword research and develop keyword strategies to increase traffic and conversions.
• Knowledge of SEO and SEM best practices
• Develop and implement optimization strategies to improve campaign performance.
• Managing the daily budget for PPC campaigns and ensuring that the budget is allocated effectively across various campaigns.
• Adjusting bids to ensure that the campaign stays within budget and that the ads appear at the top of the search engine results page.
• Running AB tests to identify the most effective ad copy, landing pages, and bidding strategies.
• Working closely with other departments such as marketing, sales, and web development to ensure that PPC campaigns are aligned with the overall marketing strategy.
• Should have at least 5 years experience related to PPC campaigns.
• Should be able to set up a team of 3-4 analysts for handling individual campaigns.
• Staying up to date with industry trends and changes in search engine and social media algorithms to ensure campaigns remain effective.

Professional Competencies

• Candidates primary experience should be in Digital marketing/PPC function in a B2B company. Preferably software related company.
• Bachelors degree in marketing, business, or a related field.
• Knowledge of search engine marketing (SEM) and social media advertising platforms.
• Experience with Google Analytics and other marketing analytics tools.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Good knowledge of Excel and PowerPoint.
• Ability to work independently and manage multiple projects simultaneously.
• High levels of integrity, autonomy, and self-motivation.
• Google/LinkedIn Ads certification may be preferred.

Our perfect candidate is someone that:

• Is proactive and an independent problem solver.
• Is a constant learner. We are a fast-growing company. We want you to grow with us!
• Is a team player and good communicator.