Experience
3 - 8 yrs
Job Location
India
Vacancy
1
Designation
Assistant Manager Digital Marketing
Job Type
Not specified
Job Description
Teji Mandi is a SEBI Registered Research Analyst platform backed by the formidable foundation of Motilal Oswal Financial Services. We offer ready-to-invest, actively managed stock portfolios at affordable rates to retail investors to democratise investing.
Job Responsibilities Campaign Planning and Management: - Plan, execute, and monitor app and web campaigns on Facebook and Google, focusing on driving app installations, leads and paid subscriptions.
- Manage Google search ads campaigns targeting investment-related keywords.
- Oversee influencer marketing and affiliate marketing initiatives to increase brand visibility and user acquisition.
- Analyse daily reports and metrics such as CPM, CPC, CTR, CPL, and CPA to identify areas for campaign optimisation.
- Collaborate with direct and cross-functional teams to implement strategies for improving campaign performance and user engagement.
- Work closely with the content team to develop thoughtful, engaging content that resonates with the target audience.
- Contribute to creating creative ads that drive conversions and effectively communicate Teji Mandi s value proposition.
- Identify trends, insights, and areas for improvement based on the data analysis.
- Generate regular reports to communicate campaign performance and key findings to the marketing team and management.
- Stay updated on industry trends, best practices, and emerging technologies
- Bachelor s degree in marketing, advertising, or a related field.
- Prior experience managing marketing campaigns, preferably in the finance or investment industry.
- Proficient in using Facebook Ads Manager, Google Ads, and other digital advertising platforms.
- Strong analytical skills to interpret campaign metrics and make data-driven decisions.
- Creative mindset with the ability to develop compelling content and ads.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
Years of experience: 3 Years and above