Zeotap

Zeotap

MarTech
201-500 employees

Overview

Zeotap is a Customer Data Platform (CDP) that helps brands understand their customers better and predict behaviors to improve business outcomes. It provides a unified view of customer data, enabling personalized experiences and targeted advertising. Zeotap's platform integrates first-party, second-party, and third-party data, while prioritizing data privacy and compliance.

About Us

Zeotap was founded in 2011 and is headquartered in Berlin, Germany. The company aims to help businesses leverage customer data effectively and responsibly. They operate globally, serving clients across various industries, including retail, finance, and media. Zeotap emphasizes data security and adheres to strict data privacy regulations like GDPR and CCPA.

Vision

To be the leading Customer Data Platform for brands seeking to unlock the full potential of their customer data while respecting privacy.

Mission

To empower brands to build better customer relationships through responsible data-driven marketing.

Culture

Zeotap fosters a collaborative and innovative culture, emphasizing data ethics and responsible AI. They encourage employees to be proactive, learn continuously, and contribute to the company's mission of responsible data usage. They promote diversity and inclusion within their workforce.

Specialties & Industries

Customer Data Platform (CDP)Data ManagementIdentity ResolutionCustomer InsightsPersonalizationTargeted AdvertisingData PrivacyGDPR ComplianceCCPA ComplianceData ActivationMarketing AutomationCustomer Segmentation.AdTechSaaSData ScienceEnterprise SoftwareB2B