YouGov
Overview
YouGov is a British international Internet-based market research and data analytics firm. It conducts online surveys and provides data products and services across various sectors, including politics, public opinion, brand tracking, and consumer behavior. YouGov is known for its innovative approach to research, using a panel of registered users to gather insights on a wide range of topics.
About Us
YouGov is a global research and data analytics group dedicated to providing a continuous and accurate understanding of global opinions, enabling organizations to better serve their communities. As pioneers of online market research, YouGov maintains its leadership through innovation, data quality, and advanced research technology. Our core strength lies in our proprietary panel of over 20 million registered members, providing a unique and extensive source of attitudinal, behavioral, and demographic data. By combining this rich data stream with our deep research expertise and comprehensive industry knowledge, we develop data-driven solutions. These solutions empower our clients with a deeper understanding of the world, facilitating more informed decision-making and improved outcomes. YouGov's commitment to accuracy and innovation ensures that organizations have the insights they need to thrive in an ever-changing global landscape.
Mission
To supply a continuous stream of accurate data and insight into what the world thinks, so that organisations can better serve the communities that sustain them.
Culture
YouGov's culture is characterized by its dedication to data accuracy, innovation, and a collaborative global environment. It fosters a diverse and inclusive workplace where employees are empowered to develop new methodologies and solutions, driven by a shared passion for understanding human behaviour and societal trends. Emphasis is placed on intellectual curiosity, analytical rigor, and a commitment to delivering high-quality, impactful insights.
Headquarters
Mumbai