Viu
Overview
Viu is a Hong Kong-based over-the-top (OTT) video streaming provider operated by PCCW Media. Available in multiple markets across Asia, Africa and the Middle East, Viu provides content in local languages and offers a variety of dramas, movies, TV series, lifestyle programs, and music content. Viu's content includes both licensed and original productions.
About Us
Viu, operated by Viu International Media Limited (a PCCW Group Company), is a leading pan-regional streaming service reaching 16 markets across Asia, the Middle East, South Africa, and North Africa. As of December 2023, Viu boasts over 66.6 million monthly active users (MAU). The service employs a dual model, offering both premium subscription and ad-supported options to cater to diverse consumer preferences. Viu provides access to a comprehensive library of premium content, encompassing original productions, locally relevant and regional programming, and globally licensed entertainment. This strategic combination of content and accessibility has solidified Viu's position as a prominent player in the competitive streaming landscape. The platform’s commitment to diverse content ensures a wide appeal, attracting and retaining a significant user base across its operational regions. Viu continuously strives to enhance user experience and content offerings to further strengthen its market presence and deliver unparalleled entertainment to its growing audience.
Vision
While a specific vision statement is not publicly available, Viu's growth and expansion suggest a vision to become the leading provider of Asian entertainment worldwide, leveraging digital technology to deliver engaging content to a broad audience.
Mission
While a specific mission statement is not publicly available, Viu's actions indicate a mission to deliver diverse Asian entertainment to a global audience, focusing on localization and accessibility through various subscription models.
Culture
Information on Viu's internal company culture is not readily available publicly. However, as part of the PCCW Group, it likely emphasizes innovation, teamwork, and a commitment to delivering high-quality entertainment content.
Headquarters
Hong Kong, Hong Kong