The Indian Ethnic Co.
Overview
The Indian Ethnic Co. is an online retailer specializing in traditional Indian ethnic wear for women. They offer a wide range of sarees, kurtas, dresses, and accessories, focusing on handcrafted textiles and sustainable practices. The company aims to bring authentic Indian craftsmanship to a global audience.
About Us
The Indian Ethnic Co. was founded by Hetal Desai and Lekhinee Desai in 2016. The mother-daughter duo started the company with a vision to revive and promote traditional Indian textiles and craftsmanship. They work directly with artisans and weavers across India, ensuring fair wages and sustainable production methods. The company is committed to preserving India's rich cultural heritage and empowering local communities.
Vision
To be a globally recognized brand synonymous with authentic Indian ethnic wear, known for its commitment to sustainability, ethical practices, and the empowerment of artisans.
Mission
To celebrate and preserve the rich heritage of Indian textiles and craftsmanship by offering authentic, high-quality ethnic wear that empowers artisans and connects customers to the beauty of India.
Culture
The Indian Ethnic Co. fosters a culture of creativity, collaboration, and respect for Indian traditions. They value ethical practices, sustainable sourcing, and fair treatment of artisans. They are committed to creating a positive impact on the environment and the communities they work with.