TBH
Overview
TBH was a social networking app targeted at high school students. It allowed users to anonymously answer positive questions about their friends. The app was acquired by Facebook in 2017 and shut down in 2018.
About Us
TBH (To Be Honest) aimed to cultivate positive engagement among high schoolers through anonymous, multiple-choice questions about friends, fostering self-esteem and positivity within schools. Its rapid popularity stemmed from the focus on positive feedback coupled with anonymity, encouraging participation free from judgment. Despite this success, Facebook discontinued TBH less than a year after its acquisition. While active, TBH differentiated itself by exclusively offering positive prompts. Users could not submit their own questions or comments, ensuring all interactions remained constructive. The app provided a pre-selected list of compliments and positive observations, such as "Who has the best smile?" or "Who is most likely to brighten your day?". Recipients received these compliments anonymously, creating a supportive environment. The intention was to combat cyberbullying and promote a more uplifting online experience for teenagers. TBH's design prioritized safety and positivity, recognizing the potential vulnerabilities of young users in online spaces. The limited question pool and anonymity features were crucial in achieving this goal. Facebook's decision to shut down TBH, despite its positive impact and innovative approach, remains a point of discussion within the tech community, raising questions about the challenges of maintaining positive social platforms and the complexities of integrating smaller acquisitions into larger corporate structures. The app’s short lifespan underscores the volatile nature of the social media landscape and the ongoing need for solutions that prioritize user well-being.
Vision
To create a safer and more positive online environment for teenagers.
Mission
To foster positive interactions and boost self-esteem among high school students through anonymous, positive feedback.
Culture
TBH aimed to cultivate a culture of positivity and kindness. The app's design and functionality were centered around encouraging users to express positive sentiments about their peers. It sought to counteract cyberbullying and negativity often found on other social media platforms by focusing on constructive and affirming interactions.
Headquarters
Kochi, Kerala