TAM Media Research Pvt. Ltd.
Overview
TAM Media Research Pvt. Ltd. was an Indian media research company that provided television audience measurement data. It was a joint venture between Nielsen and Kantar Media. TAM Media Research provided viewership data that was used by advertisers, broadcasters, and media agencies to make decisions about media planning and buying. The company ceased operations in 2015 after a long-running dispute with broadcasters over the accuracy of its data.
About Us
TAM Media Research was established to provide reliable and comprehensive television audience measurement in India. It aimed to offer insights into viewership patterns and preferences to support the media and advertising industries. The company collected data through a panel of households equipped with people meters, which recorded the channels watched by each member of the household. This data was then aggregated and analyzed to produce ratings for various television programs and channels.
Vision
TAM Media Research's vision was to be the leading provider of television audience measurement data in India, recognized for its accuracy, reliability, and comprehensive coverage.
Mission
TAM Media Research's mission was to provide accurate and reliable television audience measurement data that would enable advertisers, broadcasters, and media agencies to make informed decisions about media planning and buying.
Culture
Information on the company culture of TAM Media Research is not readily available.
Headquarters
Mumbai, Maharashtra