Software Engineer - SFMC

At YASH, we re a cluster of the brightest stars working with cutting-edge technologies. Our purpose is anchored in a single truth bringing real positive changes in an increasingly virtual world and it drives us beyond generational gaps and disruptions of the future.

We are looking forward to hire Marketing Cloud - Email/Social/Adversting Studio- Configurations Customizations Professionals in the following areas :

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We are looking for a hands-on SFMC professional to support a US-based client. The role demands independent ownership of journey design, build, and testing within Salesforce Marketing Cloud, along with audience segmentation in Salesforce Data Cloud (Data360). The candidate will work directly with client stakeholders, so strong communication and a proactive, problem-solving mindset are non-negotiable.

Shift: US West Coast hours 3:00 PM to 12:00 AM IST

Key Responsibilities
Journey Execution: Understand journey requirements from client teams, translate them into SFMC Journey Builder configurations, and own end-to-end testing deployment
Audience Segmentation: Build and manage audience segments in Salesforce Data Cloud (Data360) to power journey activations including filter logic, data validation, and segment QA
Client Interaction: Independently participate in client calls, walk through journey logic, present test results, raise blockers, and align on timelines without needing hand-holding
Troubleshooting: Debug journey failures, data sync issues, and segment mismatches across SFMC and Data Cloud; drive resolution with minimal escalation
Documentation: Maintain clear records of journey specs, segment definitions, test cases, and known issues for client and internal visibility

Required Skills Experience
2 4 years of direct, hands-on experience with SFMC Journey Builder, including multi-step, decision-split, and API-event-triggered journeys
Working knowledge of SFMC Email Studio, Automation Studio, and basic AMPscript/SQL for data extensions and personalization
Exposure to Salesforce Data Cloud / CDP specifically audience segmentation, calculated insights, or activation targets (strong plus)
Proven ability to work independently in a client-facing capacity comfortable leading requirement discussions, demos, and status updates with US-based teams
Strong analytical and QA mindset someone who catches edge cases before the client does
Excellent verbal and written communication in English; confident on video calls
Must be willing to work US West Coast shift hours consistently

Good to Have
Experience in insurance/life sciences commercial or marketing operations
Familiarity with Veeva CRM, marketing consent frameworks, or healthcare data regulations
Prior experience working in a consulting or managed services delivery model

Our Hyperlearning workplace is grounded upon four principles

• Flexible work arrangements, Free spirit, and emotional positivity
• Agile self-determination, trust, transparency, and open collaboration
• All Support needed for the realization of business goals,
• Stable employment with a great atmosphere and ethical corporate culture