Experience
3 - 7 yrs
Job Location
Kolkata, India
Vacancy
1
Designation
Social Media Coordinator
Job Type
Not specified
Job Description
- Develop and curate engaging content for various social media platforms.
- Design and implement comprehensive content calendars aligned with the company's marketing strategy.
- Collaborate with the design team to produce visually appealing posts, videos, and stories that reflect the brand's aesthetic and values.
- Manage posting at least 5 stories per day using native/in-app features.
- Monitor social media trends and incorporate them into the content strategy to maintain relevance and engagement.
- Engage with the online community by responding to comments, messages, and reviews in a timely and professional manner.
- Coordinate with external agencies to align on monthly social media strategies and ensure cohesive execution across all channels.
- Oversee the transition and integration process of new agencies, ensuring they understand and can execute the brand's voice and content requirements.
- Manage the approval process for all social media content, working closely with the Marketing Manager, internal teams, and external partners.
- Track and analyze performance metrics for all social media activities to gauge success and inform future content strategies.
- Prepare regular reports on social media performance and engagement, providing insights and recommendations for improvement.
- Stay updated with the latest social media best practices and technologies.
- Efficiently manage and maintain our social media accounts, including stories/highlights, and other features.
- Utilize creative skills to generate engaging content.
Job Requirements
- Proven work experience as a Social Media Coordinator or similar role is required.
- Excellent knowledge of social media platforms and best practices is essential.
- Hands-on experience with social media management tools and analytics platforms is necessary.
- Strong written and verbal communication skills are expected.
- A creative mindset with the ability to generate engaging content is important.
- Ability to work well in a fast-paced, collaborative environment is vital.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
