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Senior Technical Content Strategist

enreap
Posted on
enreap logo
Experience
8 - 13 yrs
Job Location
Pune, India
Vacancy
1
Designation
Senior Technical Content Writer
Job Type
Not specified

Job Description

Location: Pune
Experience: 5 8 Years;
About the Role
We are looking for a Senior Technical Content Strategist to own the end-to-end content function for our marketing team. This role requires someone who can understand complex technologies and transform them into compelling, easy-to-understand content for the brand, customers, prospects, and internal stakeholders.
You will work closely with Product, Delivery, Sales, Customer Success, and Leadership teams to develop content that drives brand awareness, demand generation, sales enablement, customer education, and thought leadership. Beyond writing, you will be responsible for developing the company's content strategy, maintaining the content calendar, and ensuring consistent messaging across all channels.
This role is ideal for someone who combines technical aptitude, exceptional storytelling, strategic thinking, and a strong understanding of B2B SaaS and Enterprise IT.
Technical Content Creation (Formats)
Create high-quality content across multiple formats, including:
  • Website pages
  • Solution and service pages
  • Landing pages
  • Product pages
  • Blogs and thought leadership articles
  • Case studies and customer success stories
  • White papers
  • eBooks
  • Solution briefs
  • Brochures
  • Flyers
  • One-pagers
  • Sales presentations
  • Sales pitch decks
  • Proposal content
  • Webinar presentations
  • Webinar scripts
  • Podcast scripts
  • Video scripts
  • Battle cards
  • Competitive comparison documents
  • Customer presentations
  • Email campaigns
  • Newsletters
  • Social media content
  • Infographics
  • Press releases
  • Award submissions
  • Internal enablement documentation
  • Knowledge base articles
  • Customer onboarding content
  • Event collateral
  • Campaign messaging
Key Responsibilities Content Strategy & Planning
  • Own and execute the companys content strategy aligned with business objectives, marketing campaigns, product launches, and sales priorities.
  • Develop and manage the annual, quarterly, and monthly content calendar.
  • Identify content opportunities across the buyer journey, from awareness and consideration to decision-making and customer retention.
  • Work closely with marketing and business stakeholders to prioritize content initiatives based on business goals.
Leadership & Thought Leadership Content
  • Develop thought leadership content for company executives and leadership teams.
  • Manage executive LinkedIn content, including posts, articles, and profile updates.
  • Write executive blogs, opinion pieces, keynote content, webinar narratives, and speaking notes.
  • Create content that strengthens leadership positioning within the Enterprise IT and SaaS ecosystem.
  • Ensure leadership messaging aligns with the companys products, services, and strategic direction.
Technical Collaboration
  • Collaborate with Product Managers, Architects, Consultants, Engineers, Delivery teams, Sales, Customer Success, and Marketing teams.
  • Interview subject matter experts to extract technical knowledge and convert it into customer-focused content.
  • Develop messaging for new products, service offerings, customer success stories, partnerships, and technology updates.
  • Translate complex technical concepts into simple, engaging, and business-focused communication.
Research & Industry Insights
  • Conduct in-depth market, customer, industry, and competitor research.
  • Stay updated with emerging technologies and market trends across Cloud, AI, DevOps, ITSM, Agile, PPM, Project Management, and Digital Transformation.
  • Produce original thought leadership backed by research and industry insights.
  • Analyze competitor messaging and identify opportunities for differentiation.
SEO, AEO & AI Content Optimization
  • Create SEO-optimized content aligned with keyword strategy and search intent.
  • Develop content optimized for AI-powered search experiences, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
  • Structure content for AI search engines, featured snippets, semantic search, and conversational queries.
  • Continuously optimize existing content to improve search visibility, engagement, and conversions.
Sales & Marketing Enablement
Partner with Sales and Marketing teams to create content that accelerates the sales cycle, including:
  • Sales decks
  • Proposal content
  • Solution messaging
  • Product positioning
  • Battle cards
  • Competitive intelligence
  • Customer presentations
  • Campaign assets
  • Webinar content
  • Event presentations
  • Customer-facing collateral
Brand & Content Governance
  • Maintain consistency in messaging, tone of voice, and brand positioning across all content.
  • Review, edit, and proofread content produced across teams.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.