Senior Manager Product strategy & Experience

Role Overview

The Senior Manager Product Strategy & Experience sits at the intersection of technical footwear innovation, strategic marketing, and product lifecycle management. You will bridge the gap between initial product ideation, R&D engineering, athlete testing, and final Go-To-Market execution.

This role requires a footwear industry expert who can translate consumer insights, athlete feedback, and market trends into high-performing product lines that hit sales, sell-through, and quality targets.

Key Responsibilities

1. Product Ideation & Technical Strategy

• Partner closely with R&D during pre-creation phases, offering deep technical footwear knowledge and market-driven inputs to shape future product concepts.
• Drive product testing programs, including fit and elite athlete testing, to gather critical performance feedback and engineer continuous product improvements.
• Lead sample reviews and internal buy sessions, providing structured, accurate, and timely feedback to align product design with commercial goals.

2. Go-To-Market (GTM) & Commercialization

• Architect and execute robust GTM strategies that drive brand positioning, successful product launches, and strong conversion/sell-through performance.
• Partner with the Marketing, Creative, and Sales/Channel teams to translate complex technical footwear features into compelling consumer-facing narratives.
• Provide accurate, detailed product copy and story briefs to creative teams for launch campaigns.

3. Post-Launch Analytics & Continuous Improvement

• Monitor, analyze, and manage product ratings, consumer reviews, and field performance post-launch.
• Build a structured feedback loop back into R&D and design teams to ensure continuous quality, fit, and design enhancements for future seasons.

Required Skills & Qualifications

• Product Passion for Sports footwear is most critical
• Industry Expertise: Deep understanding of footwear construction, materials, fit, and manufacturing processes.
• Functional Background: Proven track record in product strategy, program/project management, and product marketing within athletic, lifestyle, or specialized footwear brands.
• Cross-Functional Leadership: Demonstrated ability to align cross-disciplinary teams (R&D, Marketing, Sales, Creative).
• Tools & Tech: Advanced proficiency in MS Office (Excel, PowerPoint, Word). Knowledge of Codex or similar PLM/product management platforms is a major plus.
• Communication: Exceptional verbal and written communication skills to deliver precise technical feedback and present strategies to senior leadership.