Senior Manager - Art & Motion Design

Senior Manager - Art & Motion Design

Key Responsibility Areas

1. Creative Leadership

• Lead and elevate SOCIAL's visual identity across campaigns, digital platforms, events, merchandise, brand experiences, and marketing communication.
• Ensure all creative output aligns with the brand's vision, values, and evolving design language.

2. Design & Motion Ownership

• Own the end-to-end creative execution of graphic design and motion design projects.
• Deliver high-quality creative assets for marketing, content, programming, and community initiatives.

3. Campaign Development

• Conceptualise and execute integrated campaigns across:
• Social Media
• Digital Marketing
• Events
• Food & Beverage Launches
• Merchandise
• Brand Communication
• Translate creative briefs into engaging visual experiences that drive brand awareness and customer engagement.

4. Motion Graphics & Video Content

• Create high-quality motion graphics, animations, reels, promotional videos, and digital-first visual content.
• Produce platform-specific creative assets optimised for maximum audience engagement.

5. Visual Storytelling

• Transform ideas, scripts, and campaign briefs into compelling visual stories.
• Develop creative content that enhances brand recall and audience interaction.

6. Cross-functional Collaboration

• Collaborate closely with:
• Marketing Teams
• Content Creators
• Copywriters
• Video Editors
• Community Teams
• External Creative Partners
• Ensure creative deliverables meet business objectives and campaign goals.

7. Brand Development

• Build, maintain, and continuously evolve scalable visual systems and design standards.
• Drive consistency while introducing innovative creative approaches across all brand touchpoints.

8. AI & Creative Innovation

• Leverage Generative AI tools and emerging creative technologies to improve design quality, speed, and production efficiency.
• Identify new creative workflows that enhance team productivity and innovation.

9. Project Management

• Manage multiple creative projects simultaneously.
• Ensure timely delivery while maintaining exceptional quality, consistency, and attention to detail.

10. Team Leadership

• Mentor, guide, and inspire junior designers and motion artists.
• Foster a collaborative, creative, and high-performance team culture.

Candidate Requirements

1. Experience

• Minimum 6 years of professional experience in Graphic Design, Motion Design, Visual Communication, or related creative roles.
• Experience in hospitality, entertainment, lifestyle, media, or consumer brands will be an added advantage.

2. Portfolio

• Strong portfolio demonstrating expertise in:
• Brand Design
• Social Media Content
• Campaign Creatives
• Motion Graphics
• Visual Storytelling

3. Technical Skills

• Advanced proficiency in:
• Adobe After Effects
• Adobe Premiere Pro
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Working knowledge of 3D design software such as Blender, Cinema 4D, or similar tools is preferred.

4. AI & Emerging Technologies

• Hands-on experience with Generative AI creative tools such as:
• Higgsfield Models
• Midjourney
• Adobe Firefly
• GPT-4o
• Similar AI-powered creative platforms

5. Design Expertise

• Strong understanding of:
• Typography
• Layout Design
• Branding
• Animation Principles
• Digital-First Design
• Ability to create visually impactful and user-centric creative solutions.

6. Creativity & Attention to Detail

• Strong creative thinking with exceptional attention to detail.
• Ability to balance speed, innovation, and quality in a fast-paced creative environment.

7. Communication & Collaboration

• Excellent verbal and written communication skills.
• Strong stakeholder management and cross-functional collaboration abilities.

8. Leadership

• Proven experience leading creative projects from concept to execution.
• Experience mentoring designers and building high-performing creative teams.
• Demonstrates ownership, accountability, and a collaborative leadership style.