Product Analytics (Marketing Analytics)

Product / Marketing Analytics Analyst

Location: Gurugram / Bangalore

Experience: 3+ Years

Type: Permanent Full-Time

Mandatory Skills: SQL, Python, Product Analytics, Marketing Analytics, Campaign Analytics, Adobe Analytics, A/B Testing

Role & Responsibilities:

• Analyze product, marketing and campaign performance using SQL and Python.
• Develop insights around customer behavior, conversion, retention, funnels and engagement.
• Measure and optimize marketing campaigns using Adobe Analytics.
• Design and analyze A/B tests and experiments, including hypothesis testing and statistical significance.
• Build analytical frameworks and dashboards to track key product and marketing KPIs.
• Partner with Product, Marketing and Business teams to drive data-driven decisions.
• Identify opportunities to improve customer acquisition, engagement and conversion.

Preferred Candidate Profile:

• 3+ years of experience in Product Analytics / Marketing Analytics / Campaign Analytics.
• Strong hands-on SQL and Python.
• Mandatory experience with Adobe Analytics.
• Strong experience in A/B Testing, experimentation and hypothesis testing.
• Good understanding of funnel analysis, cohort analysis, customer segmentation and campaign performance.