Prasar Bharati
Overview
Prasar Bharati is India's public service broadcaster, established by an Act of Parliament and mandated to organize and conduct public broadcasting services to inform, educate, and entertain the public. It comprises Doordarshan (Indian Television) and All India Radio (AIR), two of the largest broadcasting organizations in the world in terms of infrastructure, reach, and audience.
About Us
Prasar Bharati, an autonomous statutory body, was established under the Prasar Bharati Act of 1990, effective September 15, 1997. Its core objectives include upholding India's unity and integrity, safeguarding citizens' rights to free, truthful, and objective information, and prioritizing education, literacy, agriculture, rural development, environmental concerns, health, family welfare, and advancements in science and technology. Crucially, Prasar Bharati is mandated to provide comprehensive coverage of India's diverse cultures and languages through regionally appropriate programming, ensuring the public receives adequate information, education, and entertainment. This multifaceted approach underscores Prasar Bharati's commitment to national unity, informed citizenry, and socio-economic development through targeted broadcasting initiatives. The organization's focus remains on serving the diverse needs of the Indian population by offering a wide array of programming that reflects the nation's rich cultural tapestry and addresses critical issues facing the country. By balancing informative, educational, and entertaining content, Prasar Bharati strives to empower citizens and contribute to a more informed and engaged society. The Act's implementation solidified Prasar Bharati's role as a key public broadcaster, dedicated to serving the national interest and promoting responsible journalism.
Vision
To be the leading public service broadcaster in India, trusted and respected for its quality programming and its commitment to the public good.
Mission
To provide high-quality broadcasting services to inform, educate, and entertain the public, while upholding the unity and integrity of India and reflecting the country's diverse cultures and languages.
Culture
Prasar Bharati strives to maintain a culture of professionalism, creativity, and public service. It emphasizes ethical broadcasting practices, objectivity, and a commitment to reflecting the diversity of India in its programming.
Headquarters
New Delhi, Delhi