Job Description
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Find the first set of prospects from scratch using Competitor Targeting & Interest-Based experiments.
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Build the funnel via landing pages and lead forms to test different value propositions.
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Run Experimental ads just to see who clicks to define different business verticals.
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Once the target lists are validated, build multi-layered campaign structures using CBO/ABO and minimize audience overlap.
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Leverage the data from early experiments to build Custom Audiences & Lookalike Audiences (LAL) for high-intent prospecting.
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Manage TrueView for Action & Bumper Ads with precise Placement Targeting.
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Hands-on setup of Google Tag Manager (Triggers, Tags, Variables, Preview Mode) & Pixel Events to ensure data accuracy from Day 1.
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Focus on View-Through conversions (VTC) and design Multi-Touch Retargeting flows based on the user journey.
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Script compelling ads that translate technical features into immediate business benefits, using rigorous A/B Testing to refine messaging.
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Proven Ad Spend Experience with knowledge of budget allocation.
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Understanding of long-cycle sales and persona-based targeting.
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A metric-obsessed decision maker based strictly on CTR, CPC, and CPA.
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Capable of analysing failures that happened in early experiments to refine future strategies. Since you are joining at the Day 1 phase, you will have the opportunity to build and lead your own team as it scales.
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We are looking for a future leader, not just an ad manager. While this role focuses on specialized skills (which are the priority), we expect you to possess the standard fundamental knowledge of general Digital Marketing (SEO basics, Social Media presence, etc.) that any professional in this field is expected to have.