Experience
7 - 10 yrs
Job Location
Thane, India
Vacancy
1
Designation
Senior Performance Marketing Executive
Job Type
Not specified
Job Description
Lead overall digital growth strategy across Meta, Google, YouTube, marketplaces, and emerging channels
Drive customer acquisition, CAC optimization, ROAS improvement, and funnel efficiency
Build and scale D2C growth campaigns for Track products.
Develop retention, remarketing, and lifecycle marketing strategies
Work closely with content, design, product, and e-commerce teams
Track analytics, attribution, cohort performance, and conversion metrics
Identify new growth opportunities, partnerships, and acquisition channels
Manage external agencies vendors if required
Requirements
- 58+ years of experience in performance marketing/growth roles in fast pace B2C businesses
- Strong understanding of D2C growth and e-commerce funnels
- Hands-on expertise with Meta Ads, Google Ads, Amazon/ Flipkart ads, analytics tools, and attribution platforms
- Strong analytical and problem-solving skills
- Experience scaling consumer brands/startups preferred
- Healthcare/wellness/ Devices experience is a value add
