Experience
3 - 8 yrs
Job Location
Kochi, India
Vacancy
1
Designation
Digital Marketing Lead
Job Type
ONSITE
Job Description
Digital Marketing Lead Specialist (Google lead campaign)
We are looking for Digital Marketing Lead Specialist (Google lead campaign)at Kochi
Job Description:
- Plan and manage Google Ads lead generation campaigns targeting Forex traders across multiple regions (GCC, MENA, EU, SEA).
- Develop and optimize ad creatives, headlines, and landing page funnels in coordination with our content and design team.
- Ensure full compliance with advertising policies relevant to financial services and forex trading.
- Track and analyze campaign performance using Google Ads, GA4, and other analytics tools to maximize ROI.
- Implement A/B testing strategies to improve CTR, CVR, and cost per lead.
- Conduct keyword research and competitor analysis to ensure optimal bidding strategies.
- Collaborate with SEO, sales, and compliance teams to align paid campaigns with broader marketing and regulatory objectives.
- Provide regular performance reports, actionable insights, and strategic recommendations to management.
- 3+ years of experience managing Google Ads campaigns, preferably in the Forex, financial services, or fintech sector.
- Proven track record of delivering high-converting leads and achieving CPL targets.
- Strong knowledge of Google Ads (Search, Display, YouTube) and conversion tracking tools.
- Experience working with landing page builders, Google Tag Manager, and CRM integration.
- Familiarity with industry regulations and restrictions on financial advertising (e.g., CySEC, FSA, ESMA guidelines).
- Google Ads Certification is a plus.
- Analytical mindset with strong reporting and data interpretation skills.
Skills:
Salary will be as par with the industry standards.
No Referrers Available
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