Performance Marketing Executive

Job Description

Job Summary

We are looking for a highly motivated and performance-oriented Performance Marketing Executive with 3+ years of experience in managing and optimizing paid digital campaigns. The ideal candidate should have hands-on expertise in Google Ads, Meta Ads, campaign analytics, conversion tracking and lead generation strategies. The role requires a strong analytical mindset, attention to detail and the ability to deliver measurable results for clients across multiple industries.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook Instagram), LinkedIn and other digital platforms.
• Manage client advertising budgets and ensure maximum return on investment (ROI) and return on ad spend (ROAS).
• Develop lead generation and customer acquisition strategies for diverse client portfolios.
• Conduct keyword research, audience research, competitor analysis, and market analysis to identify growth opportunities.
• Set up and manage conversion tracking, pixels, events and campaign attribution models.
• Monitor campaign performance and optimize targeting, bidding, creatives and landing pages.
• Perform A/B testing to improve ad performance and conversion rates.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Collaborate with SEO, content, design, and development teams to enhance campaign effectiveness.
• Stay updated with industry trends, platform updates and emerging performance marketing technologies.

Required Skills Qualifications

• Bachelors degree in Marketing, Business Administration, Communications or a related field.
• Minimum 2 years of hands-on experience in performance marketing and paid advertising.
• Strong expertise in Google Ads and Meta Ads Manager.
• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM) and conversion tracking implementation.
• Strong understanding of PPC metrics including CPC, CPM, CTR, CPL, CPA, CAC and ROAS.
• Experience managing lead generation campaigns for multiple industries.
• Knowledge of remarketing, audience segmentation and conversion funnel optimization.
• Proficiency in Microsoft Excel or Google Sheets for campaign reporting and analysis.
• Excellent analytical, communication and presentation skills.