Performance Marketing executive

Performance Marketing Executive

Responsibilities

• Design, execute, and optimize integrated paid media campaigns across Google Ads,

Meta (Facebook & Instagram), LinkedIn, YouTube, and other relevant digital

platforms to drive qualified lead generation for residential, commercial, and luxury

real estate projects.

• Develop, manage, and optimize campaign budgets while ensuring efficient media

allocation and maximum return on advertising spend.

• Build full-funnel digital acquisition strategies encompassing awareness,

consideration, remarketing, and lead generation campaigns.

• Continuously monitor campaign performance, analyse key metrics, and implement

optimization strategies to improve lead quality, conversion rates, and cost efficiency.

• Collaborate with creative, content, design, CRM, and sales teams to develop high-

performing campaign creatives, landing pages, and audience messaging.

• Conduct audience research, consumer behaviour analysis, and competitor

benchmarking to identify growth opportunities and improve campaign effectiveness.

• Plan and execute platform-specific strategies across Search, Display, Performance

Max, Demand Gen, YouTube, Meta, and LinkedIn advertising ecosystems.

• Drive digital discoverability through effective keyword research, audience

segmentation, media planning, and campaign architecture.

• Manage paid campaigns across search, display, video, social, and remarketing

networks while continuously refining bidding strategies, audience targeting, and

campaign structure.

• Develop and optimize remarketing journeys to improve engagement and nurture

prospective buyers through the sales funnel.

• Monitor campaign health and proactively troubleshoot performance issues to ensure

campaign objectives and business KPIs are consistently achieved.

• Analyse website and landing page performance, working closely with web and UX

teams to improve conversion rates and user experience.

• Ensure accurate implementation and maintenance of tracking infrastructure.
• Prepare weekly and monthly performance reports with actionable insights, identifying

opportunities for optimization, budget reallocation, and future campaign planning.

• Stay updated on platform innovations, industry trends, privacy regulations, and

emerging digital marketing technologies to continuously improve campaign

performance.

• Support project launches, seasonal campaigns, brand initiatives, and lead generation

activities through integrated digital marketing strategies.

Requirements

• 2-3 years of hands-on experience managing performance marketing campaigns,

preferably within real estate, luxury, BFSI, or other high-consideration industries.

• Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager,

YouTube Ads, Google Analytics 4, and Google Tag Manager.

• Proven experience managing large-scale lead generation campaigns with a strong

understanding of customer acquisition funnels.

• Strong analytical skills with the ability to interpret campaign data and translate

insights into actionable optimization strategies.

• Experience with audience segmentation, remarketing, conversion tracking, attribution

models, and marketing automation tools.

• Working knowledge of CRM integration, lead management workflows, and offline

conversion measurement.

• Excellent understanding of campaign budgeting, media planning, bidding strategies,

and performance optimization techniques.

• Ability to collaborate effectively with cross-functional teams including sales, CRM,

creative, content, and technology.

• Strong problem-solving ability with a data-driven approach to decision-making.
• Highly organized, detail-oriented, and capable of managing multiple projects

simultaneously in a fast-paced environment.

• Self-driven, proactive, and passionate about leveraging digital marketing to drive

measurable business growth.