Job Description
Role & responsibilities
* Define and refine Consult AIs ideal customer profiles in collaboration with sales and leadership teams.
* Build campaigns targeting relevant industries, company sizes, job titles, decision-makers, influencers, and buying committees.
* Use LinkedIn Ads to reach professional audiences based on job function, seniority, industry, and company profile.
* Use Meta Ads to build awareness, generate leads, retarget engaged audiences, and reach business owners and decision-makers.
* Develop account-based marketing campaigns for high-value target accounts.
* Create personalized campaigns for different industries, use cases, buyer personas, and stages of the buying journey.
* Build retargeting campaigns for website visitors, video viewers, content-engaged audiences, demo-page visitors, and inactive leads
* Plan and execute B2B lead-generation campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant digital channels.
* Build campaigns focused on demo bookings, consultation requests, free trials, webinar registrations, content downloads, and qualified lead generation.
* Manage paid search, paid social, video, display, remarketing, and retargeting campaigns.
* Create and optimize campaigns on Facebook and Instagram through Meta Ads Manager.
* Conduct keyword, audience, competitor, and market research to identify acquisition opportunities.
* Manage advertising budgets and allocate spending based on lead quality, pipeline contribution, and return on investment.
* Continuously monitor campaign performance and optimize targeting, bidding, placements, creatives, and messaging.
Preferred candidate profile
* Optimize the complete acquisition funnel, including advertisements, landing pages, forms, demo-booking flows, trial sign-ups, and lead-nurturing journeys.
* Identify conversion drop-offs and recommend improvements using campaign, website, CRM, and sales data.
* Plan and execute A/B tests across campaign messaging, creatives, calls to action, offers, audiences, placements, and landing pages.
* Collaborate with design and content teams to develop high-performing advertisements, case studies, lead magnets, videos, and landing pages.
* Improve conversion rates from visitor to lead, lead to marketing-qualified lead, marketing-qualified lead to sales-qualified lead, and opportunity to customer.
* Develop platform-specific creatives and messaging for Google, LinkedIn, Facebook, and Instagram audiences.
* Work closely with the sales team to understand lead quality, customer objections, buyer intent, sales-cycle length, and reasons for lost opportunities.
* Establish clear definitions for leads, marketing-qualified leads, sales-qualified leads, and sales opportunities.
* Develop campaigns based on sales feedback, customer conversations, successful use cases, and common customer pain points.
* Support lead-scoring, nurturing, and re-engagement initiatives.
* Ensure campaigns are optimized for qualified sales pipeline and revenuenot only clicks, impressions, or lead volume.