Operative

Operative

AdTech
201-500 employees

Overview

Operative is a technology company that provides advertising management solutions for publishers. Their platform helps media companies streamline their advertising operations, manage inventory, and maximize revenue. They offer tools for order management, ad trafficking, revenue forecasting, and reporting, enabling publishers to optimize their advertising campaigns and improve efficiency.

About Us

Operative provides advertising business management solutions for publishers. We help simplify the business of advertising, enabling media companies to drive more revenue, reduce costs, and improve efficiency. Our solutions are designed to address the complexities of modern advertising, from order management to revenue forecasting and reporting. We are committed to providing innovative technology and exceptional customer service to help our clients succeed in a rapidly evolving media landscape.

Vision

To be the leading provider of advertising management solutions for publishers, recognized for our innovation, customer focus, and commitment to excellence.

Mission

To empower media companies with the technology and expertise they need to streamline their advertising operations, maximize revenue, and thrive in the digital age.

Culture

Operative fosters a culture of innovation, collaboration, and customer focus. We value teamwork, continuous learning, and a commitment to delivering exceptional results. We encourage employees to take ownership of their work, contribute their ideas, and grow professionally. We strive to create a supportive and inclusive environment where everyone can thrive.

Headquarters

New York, NY

Specialties & Industries

Advertising ManagementOrder ManagementAd TraffickingRevenue ForecastingReportingMedia PlanningDigital AdvertisingAdvertising TechnologySaaSAdvertising ManagementSaaSSoftware DevelopmentMarTechB2B