Nielsen
Overview
Nielsen Holdings plc is a global leader in audience measurement, data and analytics, shaping the future of media. The company provides clients in media and advertising industries with trusted and independent measurement of consumer behavior and media consumption across all platforms and devices. Nielsen enables its clients to understand what consumers are watching, listening to, and buying, both online and offline, so they can make informed decisions about their strategies.
About Us
Nielsen Holdings plc, founded in 1923, is a global leader in audience measurement, data, and analytics, continuously adapting to the changing media landscape. The company has expanded from radio and television measurement to encompass digital platforms and CPG markets, offering comprehensive insights derived from extensive panel data and advanced analytics. Nielsen serves major media companies, advertisers, and CPG manufacturers, providing them with critical information to understand their audiences, optimize advertising strategies, and enhance product development. Through its various divisions, Nielsen delivers tailored solutions designed to address specific market needs and navigate industry challenges. The company's proprietary methodologies enable the delivery of insightful, data-driven information to clients worldwide, helping them make informed decisions in a dynamic and competitive environment. Nielsen's long history and consistent innovation position it as a trusted source for understanding consumer behavior and media consumption patterns across diverse platforms and markets. This commitment to accuracy and adaptability ensures that clients receive the most relevant and actionable intelligence to drive their business forward.
Vision
To be the leading global provider of information and analytics, empowering clients to make informed decisions and achieve sustainable success.
Mission
To provide clients with the most comprehensive and accurate data and insights to understand consumer behavior and drive business growth.
Headquarters
Bangalore / Bengaluru