Experience
2 - 6 yrs
Job Location
India
Vacancy
1
Designation
new Product Development
Job Type
Not specified
Job Description
- Creates and manages the new product development pipeline portfolio, to ensure successive annual rollouts of value-added profitable products, to achieve growth targets.
- Collaborates cross-functionally to drive the Customer to Concept process to bring new products to market
- Identifies marketing opportunities by analyzing and defining the total market, market share, competitor market share, and available market share by product market.
- Provides leadership and support for the design, development, refinement, and implementation of products by initiating research to identify consumer needs; develop new products to meet consumer needs; research consumer acceptance of products; work with manufacturing to identify packaging improvements, identify co-pack opportunities; develop introductory market programs to introduce new products; and lead status meetings to drive programs or new product initiatives to market. Periodically presents project updates to the leadership team.
- Develop, maintain, and update new product development - Concept to Customer- process to ensure a group of new concepts/products are available to be introduced and commercialized
- Initiate and continue new concepts/products - Ideation- activities.
- Initiate and continue new concepts/products - Funnel to Focus- activities
- Champion prioritized new concepts/products through the - Stage Gate- development process. Activities to include handle all aspects of taking successful new product concepts through commercialization. Where appropriate, develop an introduction team with members from key functional areas to ensure a coordinated and successful introduction.
- Responsible for Performance Evaluation Analysis.
- Activities to Maintain ongoing communication with Packaging, Procurement, Manufacturing and Engineering to ensure a thorough understanding of emerging new ingredients, packaging, and manufacturing technology. Incorporate this learning into a new product development process.
- Handle, disseminate and execute the product training & gifting materials to the Sales and Marketing Team.