Myntra
Overview
Myntra is a major Indian fashion e-commerce company headquartered in Bengaluru, India. The company was founded in 2007 to sell personalized gift items. In 2014, Myntra was acquired by Flipkart. Myntra operates as a standalone brand within the Flipkart group.
About Us
- Myntra, a Bengaluru-based subsidiary of Flipkart (owned by Walmart), was founded in 2007 and initially focused on personalized gifting before pivoting to online fashion retail. - Its rapid growth is due to a vast selection of products, a user-friendly app and website, personalized experiences, and a robust logistics network enabling fast delivery across India. - Strategic acquisitions, like Jabong, expanded Myntra's product portfolio and market reach, establishing it as a leading online fashion destination. - Myntra leverages technology, including AI and machine learning, to enhance customer experience and operational efficiency. - The company focuses on building strong relationships with brand partners while constantly innovating to maintain its competitive edge in the rapidly evolving market.
Vision
To be the leading fashion and lifestyle destination in India, recognized for its innovative approach, customer-centricity, and commitment to sustainability.
Mission
To democratize fashion and lifestyle by offering a wide range of products at affordable prices, creating a delightful shopping experience, and empowering individuals to express their unique style.
Culture
- Myntra's culture is fast-paced, dynamic, collaborative, and fosters innovation and ownership. - Data-driven decisions and continuous learning are emphasized. - Myntra prioritizes employee well-being through benefits and development programs. - The company promotes inclusivity and diversity, valuing employee contributions.
Headquarters
Bangalore / Bengaluru