mDSP

mDSP

AdTech
201-500 employees

Overview

mDSP, formerly known as MediaMath, is a global advertising technology company. They provide a demand-side platform (DSP) that enables advertisers to reach and engage with their target audiences across multiple channels. mDSP's platform offers features for campaign planning, execution, and measurement, leveraging data and analytics to optimize advertising performance. They work with brands, agencies, and publishers to deliver effective and efficient advertising campaigns.

About Us

mDSP is a digital advertising pioneer, having been a key player in the development and evolution of programmatic advertising. The company is committed to providing innovative solutions that empower advertisers to achieve their marketing goals. They focus on transparency, accountability, and performance in the digital advertising ecosystem. Following a restructuring and acquisition, mDSP has re-emerged as a focused and innovative player in the ad tech space.

Vision

To be a leading provider of innovative and impactful advertising technology, shaping the future of digital advertising through innovation and collaboration.

Mission

To empower advertisers with the technology and expertise they need to achieve their marketing objectives through data-driven, transparent, and effective advertising solutions.

Culture

mDSP fosters a culture of innovation, collaboration, and customer focus. They encourage employees to be creative, data-driven, and results-oriented. The company values transparency, accountability, and a commitment to continuous learning and improvement. They strive to create a supportive and inclusive environment where employees can thrive and contribute to the company's success.

Specialties & Industries

Demand-Side Platform (DSP)Programmatic AdvertisingReal-Time Bidding (RTB)Data Management Platform (DMP) IntegrationCross-Channel AdvertisingCampaign ManagementAudience TargetingAnalytics and ReportingDigital AdvertisingAdvertising TechnologyAdTechSoftware DevelopmentMarTechSaaSB2BAdvertising