Marketing Manager Agri Inputs (Nursery To Bio Inputs)

Leads the strategy, positioning, and activation of all agri input categories including Nursery Plants, Organic Inputs, Bioenzymes, Biofertilizers, and IPM/INM solutions across farmer clusters, dealer networks and digital platforms.

Key Responsibilities:

• Develop and execute marketing strategies and launch plans for agri input products across key markets.
• Plan and implement seasonal demonstrations, field trials, and farmer training programs to drive product adoption.
• Strengthen and expand the dealer and distributor network through targeted engagement and support initiatives.
• Design in field marketing assets and visual merchandising materials to enhance brand visibility at the ground level.
• Collaborate with product R&D and sales teams to integrate market feedback into product development and positioning.
• Generate and analyze monthly and quarterly performance dashboards to track campaign effectiveness and business impact.

Offered CTC:

• Fixed: 5.0 6.0 LPA
• Variable Pay: Up to 1.0 LPA (Performanc Based, linked to input sales growth)
• Travel Allowance: 5,000 10,000/month

Career Progression:

• Entry Level (1 2 Years): Category Marketing Manager
• Mid Level (3 5 Years): Head of Agri Input Marketing
• Senior Level (5+ Years): Business Unit Director Agri Inputs Division