Experience
7 - 12 yrs
Job Location
Mangaluru, India
Vacancy
1
Designation
Marketing Leader
Job Type
ONSITE
Job Description
Position: Marketing Lead
Experience: 7+ years in marketing, preferably within gaming, esports, or high-growth B2C companies
About LightFury Games:
LightFury Games is a global gaming studio creating immersive and innovative gaming experiences. We are passionate about building games that engage communities, delight players, and establish a strong brand presence in the competitive gaming ecosystem.
Role Overview:
We are seeking a highly motivated and results-driven Marketing Lead to oversee all aspects of our marketing function. This role requires a strategic thinker with strong leadership skills, capable of shaping our brand narrative, leading campaigns, and driving growth across multiple channels.
Key Responsibilities:
Marketing Strategy & Planning: Develop and execute comprehensive marketing strategies to drive brand awareness, user acquisition, engagement, and retention.
Campaign Leadership: Plan, manage, and oversee multi-channel marketing campaigns (digital, social, content, influencer, and partnerships) from concept through execution and performance analysis.
Brand & Content Management: Define and maintain a strong, consistent brand identity across all platforms. Oversee creation of marketing content, ad copy, social media posts, and campaign materials.
Team Leadership: Lead, mentor, and manage the marketing team, ensuring effective execution of campaigns and professional development of team members.
Partnerships & Influencer Management: Identify, build, and maintain relationships with influencers, content creators, and community partners to enhance brand visibility.
Market Research & Insights: Analyze competitor activity, market trends, and audience behavior to inform marketing strategy and uncover new opportunities.
Performance Analysis: Track campaign metrics and KPIs to measure success, optimize campaigns, and provide actionable insights to stakeholders.
Qualifications & Skills:
Experience: 7+ years of experience in marketing, preferably in gaming, esports, or B2C/high-growth companies.
Strategic Thinking: Strong ability to develop marketing strategies that align with business goals and player engagement objectives.
Leadership: Proven experience leading marketing teams and mentoring junior staff.
Analytical Skills: Proficiency in marketing analytics, social media tools, CRM, and campaign tracking platforms.
Communication: Excellent written and verbal communication skills with the ability to translate data and insights into actionable strategies.
Passion for Gaming: Deep understanding of gaming culture, player behavior, and industry trends.
Education: Bachelor s degree in Marketing, Communications, Business, or a related field (or equivalent experience).