Marketing Director For Oracle Systems Integrator

• Marketing Strategy & Execution

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• Develop and implement a comprehensive marketing strategy that supports the company s growth objectives.

• Lead branding, positioning, and messaging efforts to establish the company as a leader in Oracle Systems Integration.

• Collaborate with the sales team to create targeted campaigns that generate qualified leads and drive customer acquisition.

• Oversee digital marketing, content marketing, event marketing, and public relations initiatives.

• Manage outbound email messaging for Wins, Go Lives and Success Stories

• Demand Generation & Lead Nurturing

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• Design and execute multi-channel lead generation campaigns, including paid search, email marketing, SEO, content marketing, and webinars.

• Optimize lead nurturing processes through marketing automation tools and customer relationship management (CRM) systems.

• Brand Development & Thought Leadership

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• Develop a compelling brand narrative and position the company as an industry thought leader in Oracle implementation services.

• Manage the creation of high-quality content, including blogs, whitepapers, case studies, and video content.

• Represent the company at industry conferences, events, and webinars, building relationships with key industry stakeholders.

• Team Leadership & Collaboration

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• Lead and mentor a team of marketing professionals, fostering an environment of creativity, accountability, and high performance.

• Work closely with product, sales, and technical teams to ensure consistent messaging and successful campaign outcomes.

• Establish KPIs and regularly report on the effectiveness of marketing initiatives, providing insights for continuous improvement.

• Market Research & Competitive Analysis

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• Stay informed about industry trends, Oracle s evolving product offerings, and competitor strategies.

• Analyze market data to identify new opportunities for growth and provide actionable insights to leadership.

• Education : Bachelor s degree in marketing, Business, or a related field (MBA preferred).

• Experience : Minimum of 7-10 years of marketing experience, with at least 3-5 years in a leadership role within the enterprise software or systems integration industry.

• Domain Expertise : Deep understanding of Oracle products, including Oracle Cloud, ERP, HCM, and SCM, and familiarity with system integration processes.

• Leadership Skills : Proven ability to lead, motivate, and develop a high-performing marketing team.

• Strategic Thinking : Ability to think critically and develop innovative solutions to complex business challenges.

• Analytical Skills : Experience in data-driven marketing, with a strong understanding of analytics tools and CRM platforms (e.g., Salesforce, HubSpot).

• Communication : Exceptional written and verbal communication skills with the ability to present ideas and influence stakeholders at all levels.

• Project Management : Strong organizational skills and the ability to manage multiple projects and deadlines in a fast-paced environment.

• Tech-Savvy : Proficient in digital marketing tools and techniques, including Linkedin Marketing, ZoomInfo etc.

• Experience in managing marketing for Oracle systems integrators or related tech services firms.

• Knowledge of global enterprise markets and the ability to adapt marketing strategies for different regions.

• Familiarity with partner marketing and working with Oracle as a key strategic partner.