Limeroad
Overview
Limeroad was an online fashion and lifestyle e-commerce platform based in India. It offered a curated selection of clothing, accessories, and home decor products from various brands and designers. The platform was known for its unique interface that allowed users to create 'looks' by mixing and matching different items, fostering a visual and engaging shopping experience. It primarily catered to women's fashion but also offered products for men and kids.
About Us
Limeroad was founded in 2012 by Suchi Mukherjee, Ankush Mehra, Manish Saksena, and Prashant Malik. The company aimed to provide a visually appealing and personalized shopping experience, particularly for women in India. It focused on creating a platform where users could discover unique and stylish products and express their individual style through curated looks. In 2022, Limeroad was acquired by Voonik, another fashion e-commerce platform, which was subsequently acquired by Flipkart.
Vision
The original vision of Limeroad was to become the leading online fashion discovery platform in India, offering a curated selection of stylish products and a personalized shopping experience.
Mission
The original mission of Limeroad was to provide a visually driven and personalized shopping experience that empowered women to discover and express their unique style.
Culture
Limeroad fostered a culture of innovation, creativity, and customer-centricity. The company valued visual storytelling and user engagement, aiming to create a fun and inspiring shopping environment. Given the acquisition and integration into Flipkart, the original culture is likely integrated into Flipkart's operational culture.
Headquarters
Gurgaon, Haryana