LG Ad Solutions

LG Ad Solutions

AdTech
500-1000 employees

Overview

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. They provide data-driven advertising solutions that help brands connect with audiences across LG smart TVs and other digital platforms. Their offerings include audience targeting, campaign management, and measurement tools designed to optimize advertising performance. They leverage LG's extensive smart TV ecosystem and proprietary data to deliver relevant and engaging ad experiences.

About Us

LG Ad Solutions is the advertising arm of LG Electronics, leveraging LG's vast reach in the smart TV market. They are focused on innovation in the CTV advertising space, providing advertisers with advanced targeting, measurement, and creative solutions. They aim to create a seamless and engaging advertising experience for viewers while delivering measurable results for advertisers. The company emphasizes data privacy and transparency in its advertising practices.

Vision

To be the leading provider of CTV advertising solutions, transforming the way brands connect with consumers in the age of streaming.

Mission

To connect brands with engaged audiences through innovative and data-driven advertising solutions on connected TV and across digital platforms.

Culture

LG Ad Solutions fosters a culture of innovation, collaboration, and customer focus. They value data-driven decision-making and are committed to providing employees with opportunities for growth and development. They emphasize a strong work-life balance and a supportive environment where employees can thrive.

Headquarters

Mountain View, California

Specialties & Industries

Connected TV (CTV) AdvertisingCross-Screen AdvertisingData-Driven AdvertisingAudience TargetingAd MeasurementCampaign ManagementVideo AdvertisingSmart TV AdvertisingAddressable AdvertisingFirst-Party DataLG ChannelsLG Smart TVsAdvertisingDigital MarketingMarTechSoftware DevelopmentData Science