Jaypore
Overview
Jaypore is an Indian online retailer specializing in handcrafted, artisanal lifestyle products, including apparel, jewelry, home decor, and accessories. The company focuses on showcasing the rich heritage of Indian crafts and supporting artisans from across the country. It was acquired by Aditya Birla Fashion and Retail Limited (ABFRL).
About Us
Jaypore is a curated online marketplace for discovering and buying handcrafted products directly from artisans and craftspeople across India. They aim to connect consumers with authentic Indian craftsmanship and provide a platform for artisans to showcase their skills and reach a wider audience. They are now part of Aditya Birla Fashion and Retail Limited (ABFRL).
Vision
To be the leading online destination for authentic Indian handcrafted products, recognized for its commitment to quality, craftsmanship, and ethical sourcing.
Mission
To provide a platform for Indian artisans to showcase their craftsmanship and connect them with a global audience, while preserving and promoting traditional Indian art forms.
Culture
Jaypore likely fosters a culture that values traditional Indian craftsmanship, ethical business practices, and support for artisans. As part of ABFRL, it likely also incorporates aspects of ABFRL's corporate culture, which may include a focus on innovation, customer satisfaction, and employee development.
Headquarters
Gurugram , Haryana