Invidi Technologies Corporation

Invidi Technologies Corporation

AdTech
Around 51-200 employees (estimated based on LinkedIn data prior to acquisition).

Overview

Invidi Technologies Corporation was a company specializing in addressable advertising technology. They provided solutions for delivering targeted advertisements to specific households through cable, satellite, and IPTV platforms. Their technology allowed advertisers to reach specific audience segments based on demographics, viewing behavior, and other factors, improving the effectiveness of advertising campaigns.

About Us

Invidi Technologies was founded to revolutionize television advertising by making it more targeted and relevant to viewers. They developed a platform that enabled advertisers to deliver different ads to different households watching the same program, maximizing the impact of advertising spend. Throughout its existence, Invidi focused on innovation in addressable advertising and building partnerships with leading media companies and technology providers.

Vision

To be the leading provider of addressable advertising solutions, transforming the television advertising landscape.

Mission

To empower advertisers and media companies with the technology to deliver more relevant and engaging advertising experiences to viewers.

Culture

Information on Invidi Technologies' internal culture is limited. However, given their focus on innovation and technological advancement, it is likely they fostered a culture of collaboration, creativity, and problem-solving.

Headquarters

Princeton, New Jersey

Specialties & Industries

Addressable AdvertisingTargeted AdvertisingTelevision AdvertisingAdvertising TechnologyAd TechMedia TechnologyData AnalyticsDigital AdvertisingAdvertisingDigital MarketingMedia & EntertainmentData AnalyticsB2BSoftware Development