iKrux Engineering
Overview
iKrux Engineering, a Salesforce company, was a data management platform (DMP) that enabled marketers and publishers to unify, manage, and activate audience data across all channels. They provided solutions for identity resolution, data onboarding, segmentation, and analytics, helping businesses deliver more personalized and effective marketing campaigns. iKrux was acquired by Salesforce in 2016 and its technology was integrated into the Salesforce Marketing Cloud platform.
About Us
iKrux was founded in 2008 and focused on solving the challenges of managing and activating audience data in an increasingly fragmented digital landscape. Their technology allowed marketers to gain a unified view of their customers, enabling more targeted and relevant interactions. Following its acquisition by Salesforce, the iKrux DMP became a core component of Salesforce's data-driven marketing capabilities.