
iD Fresh Food
Overview
<p><strong><u>About Us</u></strong></p><p><strong>Company size</strong>- Total employees-2500+</p><p><strong>Website- </strong><a href="https://gbr01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.idfreshfood.com%2F&data=05%7C01%7CManisha.Aswal%40antal.com%7Cd120b18b2bfb452f619908dba53813e9%7C7d93678467de483cbab4516ba2e6c1fd%7C0%7C0%7C638285432776709694%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=RHM2MLTKW68hbO2IkUtN50afjAR1fEEKlwslw0j4FPs%3D&reserved=0" rel="noopener noreferrer" target="_blank">https://www.idfreshfood.com/</a></p><p><strong>Founder</strong>-PC Musthafa [IIM Bangalore, NIT Alumnus, is hailed as the ‘<em>Breakfast King’ </em>of India for offering a wide array of fresh, home-made & ready to cook food items]</p><p><strong>Manufacturing Plants- Globally</strong></p><p><strong>Headquarters-</strong>Bengaluru, Karnataka (Whitefield)</p><span><br></span><p>Everybody loves home-cooked food, however, where’s the time to toil in the kitchen when life beckons in the fast lane! iD Fresh Food is your professional assistant in the kitchen, helping you rustle up <strong>100% natural and authentic</strong> Indian meals in a jiffy; with no chemicals, preservatives or artificial flavors.</p><span><br></span><p>Started in 2005, iD Fresh has come a long way to become India’s largest fresh food brand. From making idly/dosa batter in a 50-sqft kitchen in Bengaluru to revolutionizing food packaging, the company is now an <strong>INR 1000 Cr brand</strong> with a presence in over 50+ cities across <strong>India, US, UK and Middle East.</strong> A Harvard Business Review Case Study, the company exemplifies the merits of bringing together the best of innovation and tradition in food.</p><span><br></span><p>Funded by <strong>Premji Invest- Azim Premji’s Investment arm and NewQuest,</strong> iD Fresh manufactures 1,00,000+ kg of idly/dosa batter every day and delivers it to over <strong>50,000+ retail outlets. </strong></p><p>The company’s product range has grown to include a wide range of fresh ready- to-cook foods including ‘Squeeze and Fry’ Vada Batter, Filter Coffee, Ragi Idly/Dosa batter, Natural Paneer, Malabar Parota, Spices, Bread and Frozen Pulp among others. The company has also launched an organic product line and will soon be converting its entire operations to organic.</p><span><br></span><p>iD has been awarded certifications from the Agricultural and Processed Food Products Export Development Authority (APEDA), National Programme for Organic Production (NPOP), United States Department of Agriculture (USDA) and Jaivik Bharat under the Food Safety and Standards Authority of India (FSSAI).</p><span><br></span><p>iD takes pride in its home-grown manufacturing style, in ultra-hygienic factories that follow the best-in-class manufacturing processes, using state-of-the-art equipment. For the 2500+ team at iD Fresh, the mission is to ensure that healthy food doesn’t become a casualty in the maddening rush of everyday life. Because food is not just for the body, but also for the mind and soul.</p><span><br></span><p>At iD, we’re not just about food—we’re about <strong>nourishing lives</strong> and fostering a culture where every individual thrives. Guided by our DNA, <strong>“Pure Food. Proud Lives,”</strong> we foster an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team.</p><span><br></span><p>Our DNA is built around 4 key Pillars:</p><span><br></span><ol><li><strong>Best Work of your Life</strong></li><li><strong>One Workspace, Million Opportunities</strong></li><li><strong>Where every perspective counts</strong></li><li><strong>From Wellness to Wealth, we've got you covered</strong></li></ol><span><br></span><p>We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values <strong>- Customer Mindset; Company First; Leading with Heart; Relentless Growth Mindset and Creating the Future.</strong></p><span><br></span><p>At iD, we are deeply committed to making sure you don’t just work but thrive. With us, you’ll find not just a job but a place where you can grow, succeed, and lead a proud life.</p><span><br></span><p>Eat healthy, eat iD!</p>
About Us
<p><strong><u>About Us</u></strong></p><p><strong>Company size</strong>- Total employees-2500+</p><p><strong>Website- </strong><a href="https://gbr01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.idfreshfood.com%2F&data=05%7C01%7CManisha.Aswal%40antal.com%7Cd120b18b2bfb452f619908dba53813e9%7C7d93678467de483cbab4516ba2e6c1fd%7C0%7C0%7C638285432776709694%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=RHM2MLTKW68hbO2IkUtN50afjAR1fEEKlwslw0j4FPs%3D&reserved=0" rel="noopener noreferrer" target="_blank">https://www.idfreshfood.com/</a></p><p><strong>Founder</strong>-PC Musthafa [IIM Bangalore, NIT Alumnus, is hailed as the ‘<em>Breakfast King’ </em>of India for offering a wide array of fresh, home-made & ready to cook food items]</p><p><strong>Manufacturing Plants- Globally</strong></p><p><strong>Headquarters-</strong>Bengaluru, Karnataka (Whitefield)</p><span><br></span><p>Everybody loves home-cooked food, however, where’s the time to toil in the kitchen when life beckons in the fast lane! iD Fresh Food is your professional assistant in the kitchen, helping you rustle up <strong>100% natural and authentic</strong> Indian meals in a jiffy; with no chemicals, preservatives or artificial flavors.</p><span><br></span><p>Started in 2005, iD Fresh has come a long way to become India’s largest fresh food brand. From making idly/dosa batter in a 50-sqft kitchen in Bengaluru to revolutionizing food packaging, the company is now an <strong>INR 1000 Cr brand</strong> with a presence in over 50+ cities across <strong>India, US, UK and Middle East.</strong> A Harvard Business Review Case Study, the company exemplifies the merits of bringing together the best of innovation and tradition in food.</p><span><br></span><p>Funded by <strong>Premji Invest- Azim Premji’s Investment arm and NewQuest,</strong> iD Fresh manufactures 1,00,000+ kg of idly/dosa batter every day and delivers it to over <strong>50,000+ retail outlets. </strong></p><p>The company’s product range has grown to include a wide range of fresh ready- to-cook foods including ‘Squeeze and Fry’ Vada Batter, Filter Coffee, Ragi Idly/Dosa batter, Natural Paneer, Malabar Parota, Spices, Bread and Frozen Pulp among others. The company has also launched an organic product line and will soon be converting its entire operations to organic.</p><span><br></span><p>iD has been awarded certifications from the Agricultural and Processed Food Products Export Development Authority (APEDA), National Programme for Organic Production (NPOP), United States Department of Agriculture (USDA) and Jaivik Bharat under the Food Safety and Standards Authority of India (FSSAI).</p><span><br></span><p>iD takes pride in its home-grown manufacturing style, in ultra-hygienic factories that follow the best-in-class manufacturing processes, using state-of-the-art equipment. For the 2500+ team at iD Fresh, the mission is to ensure that healthy food doesn’t become a casualty in the maddening rush of everyday life. Because food is not just for the body, but also for the mind and soul.</p><span><br></span><p>At iD, we’re not just about food—we’re about <strong>nourishing lives</strong> and fostering a culture where every individual thrives. Guided by our DNA, <strong>“Pure Food. Proud Lives,”</strong> we foster an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team.</p><span><br></span><p>Our DNA is built around 4 key Pillars:</p><span><br></span><ol><li><strong>Best Work of your Life</strong></li><li><strong>One Workspace, Million Opportunities</strong></li><li><strong>Where every perspective counts</strong></li><li><strong>From Wellness to Wealth, we've got you covered</strong></li></ol><span><br></span><p>We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values <strong>- Customer Mindset; Company First; Leading with Heart; Relentless Growth Mindset and Creating the Future.</strong></p><span><br></span><p>At iD, we are deeply committed to making sure you don’t just work but thrive. With us, you’ll find not just a job but a place where you can grow, succeed, and lead a proud life.</p><span><br></span><p>Eat healthy, eat iD!</p>
Vision
The company's vision is to be a trusted provider of wholesome, ready-to-cook foods.
Mission
The mission of iD Fresh Food is to provide fresh, authentic, and preservative-free food that meets both health and taste needs
Culture
iD Fresh Food promotes a culture of innovation, customer-centricity, and ethical business practices. They value teamwork, transparency, and continuous improvement. They are also known for their employee-friendly policies and focus on sustainability.
Headquarters
Ajman, Ajman