Experience
4 - 8 yrs
Job Location
Sahibzada Ajit Singh Nagar, India
Vacancy
1
Designation
Growth Marketing Manager
Job Type
Not specified
Job Description
Growth Marketing Manager Agency Marketing Lead Generation
Location: Mohali
Experience: 4-8 years (Agency or B2B services experience preferred)
Role Overview
We are a digital services agency looking for a hands-on Growth Marketer to own the agency s entire marketing engine from positioning and demand generation to marketing infrastructure.
This role is not about execution in silos. You will work cross-functionally with SEO, content, performance, design, and video teams to build campaigns that generate qualified inbound leads.
You will be measured on one primary metric: Lead Generation.
Key Responsibilities
- 1. Positioning Messaging
- Define and sharpen the agency s positioning for target ICPs
- Craft core messaging, value propositions, and campaign themes
- Translate services into outcome-driven narratives
- 2. Demand Lead Generation
- Plan and execute lead generation campaigns across:
- SEO content marketing
- Paid ads (Google, LinkedIn, Meta as relevant)
- Email marketing outbound sequences
- Website conversion optimization
- Design multi-channel campaigns around specific offers (audits, consultations, lead magnets, case studies, etc.)
- Continuously test, measure, and optimize channels for CPL and lead quality
- 3. Cross-Team Execution
- Collaborate with:
- SEO team for organic demand strategy
- Content team for blogs, landing pages, case studies
- Designers for creatives, landing pages, ads
- Video team for short-form, founder-led, and campaign videos
- Own briefs, timelines, and outcomes not just requests
- 4. Marketing Infrastructure Systems
- Set up and manage:
- CRM (HubSpot / Zoho / equivalent)
- Lead tracking attribution
- Email marketing tools and sequences
- Funnel analytics and reporting dashboards
- Ensure leads are captured, nurtured, and handed off cleanly to sales
- 5. Analytics Reporting
- Track and report on:
- Leads generated (primary KPI)
- Channel-wise performance
- Conversion rates and funnel drop-offs
- Provide insights and recommendations to leadership for scaling
What We re Looking For
Must-Have
- Proven experience generating B2B leads for services or agencies
- Strong understanding of:
- SEO content strategy
- Paid acquisition fundamentals
- Email marketing funnels
- CRM and marketing automation
- Ability to think strategically and execute hands-on
- Comfortable working across teams and driving outcomes
Nice-to-Have
- Experience marketing digital agencies or SaaS products
- Founder-led / personal brand marketing experience
- Understanding of US / UAE / international B2B markets
- Experience building marketing from scratch (0 pipeline)
- Success Metrics (Clear Simple)
- Number of qualified inbound leads generated
- Cost per lead lead quality
- Contribution to consistent sales pipeline
Why This Role Is Different
- You re not a channel specialist you own the outcome
- Direct impact on company growth and positioning
- High autonomy and visibility with leadership
- Opportunity to build and scale a full agency marketing engine