Experience
6 - 7 yrs
Job Location
Noida, India
Vacancy
1
Designation
Digital Marketing Manager
Job Type
ONSITE
Job Description
- 1. Develop, implement, and manage marketing campaigns that promote the products and services of a company
- 2. Drive website traffic and acquire leads
- 3. Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display search advertising using web analytics tools
- 4. Build and manage rich contents like blog posts, ebooks, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic
- 5. Optimize lead nurturing process and marketing automation through content, social channels, and email
- 6. Propose new and improved ideas on inbound marketing campaigns
- 7. Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns and events to drive customer acquisition
- 8. Deliver effective editorial plan and content marketing strategy to meet the business objectives
- 9. Measure and optimize on a regular basis to drive traffic, engagement, and leads
- 10. Integrate content programs with brand campaigns to drive the demand for the brand
- 11. Analyze web traffic metrics
- 12. Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules
- 13. Promote the brands products and services on various social media channels
- 14. Build social media marketing strategy and execute it through competitive and audience research
- 15. Optimize company pages with each social media platform to increase the companys social content visibility
- 16. Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap