Group Nine LLC
Overview
Group Nine Media was a digital media holding company that housed brands such as Thrillist, NowThis, The Dodo, and Seeker. It focused on creating engaging content for a young audience across various platforms, including social media, streaming services, and websites. The company was known for its data-driven approach to content creation and distribution. In 2022, Group Nine Media was acquired by Vox Media.
About Us
Group Nine Media brought together four distinct and influential brands under one roof. Each brand maintained its unique identity and editorial voice while benefiting from the shared resources and expertise of the larger organization. The company aimed to create impactful content that resonated with its target audience and drove meaningful engagement.
Vision
To be a leading digital media company that shapes the future of storytelling.
Mission
To create engaging and impactful content that resonates with a young, digitally native audience.
Culture
Group Nine Media fostered a collaborative and innovative culture that valued creativity, data-driven decision-making, and a commitment to diversity and inclusion. The company encouraged experimentation and provided employees with opportunities for professional growth and development.
Headquarters
Farmington Hills, Michigan