GroundTruth
Overview
GroundTruth, formerly known as xAd, is a location-based marketing and advertising technology company. They provide solutions that leverage location data to help businesses understand and reach their target audiences. Their platform offers insights into consumer behavior, allowing marketers to deliver more relevant and effective advertising campaigns.
About Us
GroundTruth is a leading location platform that drives business performance. We help brands, agencies, SMBs, and retailers build their businesses through location-based marketing. Through a deep understanding of consumer behavior and privacy-first solutions, we help brands reach their target audiences more effectively and drive measurable results. Our innovative technology and data-driven approach empower marketers to make smarter decisions and achieve their business goals.
Vision
To create a world where location intelligence empowers every business to connect with their consumers in meaningful ways.
Mission
To be the leading location platform that drives business performance for our customers.
Culture
GroundTruth fosters a collaborative and innovative environment where employees are encouraged to learn, grow, and contribute their unique talents. They value teamwork, creativity, and a commitment to delivering exceptional results for their clients. The company emphasizes a data-driven approach and promotes a culture of continuous improvement.
Headquarters
Melbourne, Victoria