Fisdom

In 2015, we incorporated Finwizard technology, the company that runs the brand Fisdom. Investing was a pain in the back for customers then. It took anywhere between a few days to a couple of weeks just to complete the KYC. The difficulty of sieving through the jargon around financial products made it even more painful. Thus, from the very beginning, we had a single goal - to make investing as simple, accessible, and trustworthy as possible.

Since then, while a lot has changed, many things have remained the same. We still see investing as a complex activity, everything is jargon-filled, mis-selling is rampant, and personalization at scale is absent. We at Fisdom remain stoked about solving these challenges for our customers.

In 2016, we started with just one product - mutual funds. But we have several firsts to our name. Fisdom was the first company in India to completely digitize account opening and KYC process - something which subsequently became the industry standard. Also, we’re the first company in India to introduce the use of a payment gateway to process mutual fund transactions on the BSE platform. We were also the first to digitise Pension funds (NPS) completely. Another first for ours was launching a goal-based investment solution.

Over the next 3 years, we added insurance, tax filing, and stock broking. Recently, we also added an HNI wealth management business to serve the mass-affluent and affluent segment of customers.

We have pioneered in B2B2C distribution model, which has disrupted the Indian Wealth-Tech industry. Today we are partnered with 15 plus leading banks in the country giving us exclusive, non-competitive, and efficient access to a customer base of over 40 crore Indians.  

Our bank partnerships give us unprecedented access to customers in Tier 1, 2, 3 and 4 locations across India, making us a truly built-for-bharat company.

Some of the Top Banks in India that  trust Fisdom for their customer’s wealth are:
Public sector banks: 
Indian Bank, UCO Bank, Bank of Maharashtra, Punjab National Bank, India Post Payment Bank
o    Private Banks: 
Karnataka Bank, City Union Bank, Tamilnadu Mercantile Bank, Suryoday Small Finance Bank, State Bank of Mauritius