Job Description
Digital Marketing Team Lead
Job Summary
We are looking for an experienced and result-oriented Digital Marketing Team Lead to lead our digital marketing team and drive performance across multiple client accounts. The ideal candidate should have strong expertise in digital marketing strategy, paid advertising, SEO, analytics, team management, and client relationship management.
The role requires someone who can manage end-to-end digital marketing campaigns, mentor team members, optimize campaign performance, and contribute to business growth.
Key Responsibilities
Team Management
- Lead and mentor a team of Digital Marketing Executives, SEO Specialists, Content Writers, and Designers.
- Conduct daily stand-up meetings and weekly strategy reviews.
- Assign tasks based on project priorities and team capabilities.
- Guide and train junior team members to enhance their technical and strategic skills.
- Review campaign quality and ensure deliverables meet company standards before client submission.
Client Management
- Manage multiple domestic and international client accounts.
- Understand client business objectives and develop customized digital marketing strategies.
- Conduct regular performance review and strategy meetings with clients.
- Handle client escalations and ensure high levels of customer satisfaction.
- Build long-term client relationships through proactive communication and measurable campaign results.
Digital Marketing Strategy
Plan, execute, and optimize digital marketing campaigns across:
- Search Engine Optimization (SEO)
- Google Ads (Search, Display & Performance Max)
- Meta Ads (Facebook & Instagram)
- Local SEO
- Content Marketing
- Email Marketing
- AI-powered marketing workflows
Monitor and optimize campaigns based on key performance metrics, including:
- ROAS (Return on Ad Spend)
- CPL (Cost Per Lead)
- CPA (Cost Per Acquisition)
- CTR (Click-Through Rate)
- Conversion Rate
- ROI (Return on Investment)
Operations & Process Improvement
- Develop and maintain Standard Operating Procedures (SOPs) for campaign execution and reporting.
- Standardize campaign naming conventions and quality assurance processes.
- Build performance dashboards using Google Analytics 4 (GA4) and Looker Studio.
- Ensure timely delivery of projects while maintaining high-quality standards.
Business Development
- Identify opportunities for upselling and cross-selling digital marketing services.
- Collaborate with the Sales team to improve lead quality and conversion.
- Contribute to agency growth through innovative digital marketing initiatives.
- Stay updated with the latest digital marketing trends, AI tools, and industry best practices.
Required Skills
- Google Ads
- Meta Ads (Facebook & Instagram)
- Search Engine Optimization (Technical, On-page, Off-page & Local SEO)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Looker Studio
- WordPress CMS
- AI Tools (ChatGPT, Claude, Gemini, Perplexity, etc.)
Soft Skills
- Team Leadership
- Client Relationship Management
- Strategic Planning
- Project Management
- Decision Making
- Problem Solving
- Time Management
- Communication & Presentation Skills
- Analytical Thinking
- Stakeholder Management
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience in leading a digital marketing team.
- Strong knowledge of SEO, PPC, Paid Social, Web Analytics, and Marketing Automation.
- Experience handling multiple client accounts in a digital marketing agency will be preferred.
- Ability to work in a fast-paced, target-driven environment.
Why Join Us?
- Opportunity to lead a high-performing digital marketing team.
- Work on diverse domestic and international client accounts.
- Exposure to the latest AI-powered marketing technologies.
- Career growth opportunities with continuous learning and development.
- Collaborative and performance-driven work environment. Data-Driven Decision Making