Experience
4 - 7 yrs
Job Location
Jaipur, India
Vacancy
1
Designation
Digital Marketing Manager
Job Type
Not specified
Job Description
Key Responsibilities 1. Performance Marketing Paid Media
- Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other relevant platforms.
- Own CAC, ROAS, CTR, CVR, and revenue attribution across properties and brands.
- Build performance frameworks for seasonal demand, long weekends, launches, and property-wise growth.
- Continuously test, analyze, and scale high-performing campaigns.
- Lead end-to-end SEO strategy including technical SEO, on-page, off-page, and content optimization.
- Drive AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies to ensure visibility across AI-driven search, voice, and answer platforms.
- Work closely with content and product teams to optimize for search intent, structured data, FAQs, and entity-based search.
- Track rankings, traffic quality, conversions, and long-term organic ROI.
- Oversee social media channels with a performance-first mindset, not just content posting.
- Align social strategy with business goals traffic, leads, bookings, and brand lift.
- Analyze platform-wise performance and optimize content formats, posting cadence, and spend.
- Collaborate with content and influencer teams to maximize reach and conversion.
- Own dashboards, reporting, and analysis across all digital channels.
- Track funnel performance from impression click landing booking.
- Use tools like GA4, Search Console, ad dashboards, heatmaps, and attribution models to drive insights.
- Present clear, actionable performance reports to leadership with recommendations.
- Build quarterly and annual digital growth plans aligned with business targets.
- Identify new growth opportunities, channels, tools, and automation possibilities.
- Work closely with product, design, content, and revenue teams to improve conversion and user journeys.
- Ensure marketing decisions are backed by data, not assumptions.
- Revenue Bookings driven via digital channels
- ROAS, CAC, CTR, CVR across paid campaigns
- Organic traffic growth keyword performance
- AEO/GEO visibility and AI search presence
- Social media traffic, engagement quality, and conversions
- Funnel efficiency and overall marketing ROI
- Founder Mindset a 360 degree working person.
- 4 7 years of proven experience in digital/performance marketing (hospitality or travel industry is a strong plus).
- Strong numbers orientation you re comfortable living inside dashboards and spreadsheets.
- Deep hands-on knowledge of SEO, AEO, GEO, PPC, and social media performance.
- Tech-savvy, analytical, and comfortable working with tools, data, and experimentation.
- Strategic thinker who can also execute independently.
- Experience managing agencies, teams, tools, and cross-functional stakeholders.
- Someone who understands both brand-building and revenue-driving marketing.
- Someone who loves complex problem solving, impossible deadlines.