Job Description
Role & responsibilities
Write & edit website pages, blogs (EEAT-aligned), landing pages, ad copy, social posts, emailers & case studies. Build content calendars; conduct topic & keyword research; maintain brand voice & style guide. Coordinate with design for creatives;
Preferred candidate profile
Plan social media (LinkedIn/Instagram/Facebook/Twitter) with hooks and CTAs. Assist with basic paid campaigns (Meta/Google Ads) and remarketing audiences. Email/marketing automation (lists, segmentation, A/B tests, deliverability)
Analytics & Reporting Own weekly dashboards: traffic, rankings, CTR, conversions, CPL, ROAS. Derive insights; propose experiments (copy, creatives, landing pages).
Good-to-Have
Basic Google Ads/Meta Ads, UTM tracking. Email tools (Mailchimp/Klaviyo/HubSpot). Basic Canva/Figma for quick edits; collaboration with designers. Understanding of EEAT, helpful-content guidelines, and YMYL caution.
Education Bachelors in Marketing/Communications/Journalism/English/Business or equivalent experience. Certifications (Google Analytics/Ads, HubSpot Content/Email) are a plus.
Key Skills (Naukri Tags)
Content Writing, Blog Writing, Copywriting, Landing Pages, Social Media Marketing, Content Calendar, Email Marketing, GA4, Google Search Console, WordPress, Webflow, Google Ads, Meta Ads, UTM Tracking, A/B Testing, Canva, Figma, SEM, Digital Marketing, Lead Generation
Location - Remote, Mumbai, Bengaluru, Pune
Remote, Mumbai, Bengaluru, Pune