Content Marketing Specialist

Experience : 6 to 8 years

Work Location : Chennai [ Work from Office]

Chennai candidates are preferred

Job Description Content Marketing Specialist

Industry: B2B SaaS | AI | Enterprise Software

About the Role

We are looking for a Content Marketing Specialist to own the end-to-end content lifecycle for Worktual's AI-native enterprise platform. You will create compelling content that educates buyers, supports sales, improves search visibility, and positions Worktual as a thought leader across the UK, US, India, and UAE markets.

Key Responsibilities

• Develop and execute the monthly content calendar.
• Write high-quality blogs, website copy, landing pages, eBooks, white papers, case studies, customer stories and solution briefs.
• Create sales enablement content including brochures, presentations, one-pagers, email campaigns and battle cards.
• Repurpose long-form content into LinkedIn, X, Facebook and email content.
• Work closely with Product Marketing, SEO and Design teams.
• Optimise content for search while maintaining quality and readability.
• Conduct competitor and industry research.
• Use AI writing tools responsibly to accelerate content creation while maintaining originality and accuracy.
• Measure content performance and recommend improvements.

Required Skills

• 6-8 years in B2B SaaS or enterprise technology content marketing.
• Exceptional English writing and editing skills.
• Experience writing for technical and business audiences.
• Understanding of SEO fundamentals and keyword research.
• Familiarity with AI, CRM, Contact Centre, Customer Experience or enterprise software is preferred.
• Experience using tools such as ChatGPT, Claude, Grammarly, Google Analytics, or similar.