Job Description
Develop and execute a comprehensive social media content strategy that aligns with the companys marketing goals and target audience.
Manage the companys social media accounts and regularly create and curate content to engage with our followers.
Monitor social media analytics and track key metrics such as engagement, reach, and conversion rates to measure the success of campaigns and adjust strategy accordingly.
Collaborate with cross-functional teams, including product, sales, and customer support, to create integrated marketing campaigns that support business goals and enhance the customer experience.
Create and execute digital campaigns across platforms like Google Ads, LinkedIn and Facebook Ads to support acquisition goals.
Produce high-quality written and visual content that communicates the brands message and engages the target audience.
Utilize analytical ability to evaluate end-to-end customer experience across digital channels and customer touchpoints.
Will play an important role in a close-knit internal team and contribute to growing a high potential start-up company.
Key Requirements:
Educational Background:
Bachelors/ master s degree in marketing or related field.
Technical Skills:
Excellent understanding of digital marketing concepts
Excellent communication skills, both written and verbal.
Strong creative and analytical skills. A creative mindset with a passion for storytelling and brand building.
Proven working experience in digital marketing (3-5 years), identifying target audiences and devising digital campaigns that engage, inform and motivate.
Knowledge of social media, landing pages, conversion rate optimization, social ads, blogging, copywriting, marketing, and being creative.
Having exposure to end to end marketing campaigns.
Demonstrated experience in creating and executing successful social media campaigns.
Other:
Exceptional interpersonal and communication skills