Job Description
Job Summary
Content & Storytelling Expert - Equity-Based
Company: Kefilo
Location: Remote (India) / Hybrid (Preferred: Bhubaneswar)
Commitment: Part-time | Founding Team | Equity-Based
Key Responsibilities
- Build Kefilos content and storytelling strategy from scratch.
- Develop compelling stories around nutrition, transformation, customer journeys, food innovation, wellness, and the Kefilo vision.
- Create and manage short-form videos, reels, founder-led content, podcasts, interviews, carousels, blogs, and other content formats.
- Develop strong hooks, scripts, narratives, and content series designed for organic reach and brand building.
- Work closely with the founder, nutritionists, healthcare professionals, customers, creators, and marketing team to create authentic content.
- Turn customer transformation stories and real experiences into powerful brand stories.
- Build Kefilos founder-led content and thought leadership across Instagram, YouTube, LinkedIn, and other relevant platforms.
- Identify trending topics, cultural conversations, and content opportunities relevant to nutrition and wellness.
- Build a repeatable content creation and distribution system using AI and automation wherever possible.
- Track content performance and continuously improve storytelling, formats, hooks, and distribution.
Who Should Apply
- 2-6+ years of experience in content creation, storytelling, brand building, media, social media, journalism, advertising, or marketing.
- Strong understanding of what makes content engaging and shareable.
- Excellent writing, scripting, communication, and storytelling skills.
- Experience creating content for an early-stage brand is highly preferred.
- Comfortable working directly with founders and appearing on camera when required.
Preferred Skills
- Brand Storytelling
- Short-form Video
- Script Writing
- Founder-led Content
- Social Media
- Copywriting
- Podcast & Interview Content
- Content Strategy
- Community Building
Immediate Priorities - First 90 Days
- Define Kefilos content pillars and storytelling framework.
- Build a consistent short-form content engine.
- Develop founder-led content and expert-led content series.
- Create compelling customer transformation stories.
- Build Kefilos presence across Instagram, YouTube, LinkedIn, and other relevant channels.
- Establish a scalable content creation and distribution system.
Equity-Based Opportunity
This is an equity-only founding team role.
Founder Onboarding Process
- 3-4 strategic discussions to evaluate expertise, creativity, execution ability, and long-term alignment.
- A 1-month NDA-based collaboration phase to evaluate actual contribution and ownership.
- Long-term founding team agreement.
- Equity allocation based on contribution, expertise, and commitment.
- 5-year vesting structure for core founding members.
Ideal Candidate
We are looking for someone who can turn a business into a story people care about.
Someone who understands that Kefilo needs more than regular nutrition posts - it needs a strong narrative around transformation, identity, health, food, and the future of nutrition.
Bonus if you have experience with D2C, NutritionTech, HealthTech, FoodTech, fitness, wellness, consumer brands, or founder-led startups.
Were Looking For
We are not looking for someone who simply posts content.
We are looking for a founding Content & Storytelling Expert who can shape Kefilos voice, build powerful narratives, create highly engaging content, strengthen founder branding, and help turn Kefilo into a recognizable NutritionTech transformation brand.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.