Yezdi Motorcycles
Reviving the legacy of iconic Indian motorcycles.
About Us
- Yezdi Motorcycles, relaunched in 2022 by Classic Legends (a Mahindra subsidiary), is a revived Indian brand known for its historical significance and robust motorcycles. - The relaunch capitalizes on Yezdi's legacy appeal while targeting modern riders with stylish, powerful, and reliable machines at competitive prices. - Their business model combines the brand's heritage with modern designs, safety standards, and a comprehensive sales and service network. - Marketing efforts utilize digital and traditional media to connect with diverse customer segments and build brand loyalty. - Classic Legends prioritizes quality and customer satisfaction to ensure the continued success of the Yezdi brand.
Vision
To become a leading player in the Indian motorcycle market, continuing the legacy of Yezdi as a symbol of quality and iconic design.
Mission
To create and deliver high-quality, stylish, and reliable motorcycles that blend heritage with modern technology, satisfying the needs of a discerning customer base.
Culture
- Yezdi, as a Mahindra & Mahindra subsidiary, likely shares aspects of Mahindra's corporate culture, emphasizing innovation, customer focus, and employee development. - Yezdi's internal culture likely also prioritizes preserving its brand heritage and passion for motorcycling.
Specialties & Industries
Open Positions
No open positions at the moment
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