Royal Enfield
The global leader in the mid-size motorcycle segment.
About Us
- Royal Enfield, a global motorcycle company with a rich British history dating back to 1893, is headquartered in Chennai, India. - Initially renowned for its durable Bullet model, the company has evolved while maintaining classic appeal, achieving resurgence through a strategic focus on the mid-size motorcycle segment (250cc-750cc). - Its success is driven by a business model that blends classic styling with modern engineering, appealing to a broad customer base and fostered by a passionate rider community. - Royal Enfield's growth strategy includes expanding its product portfolio, investing in R&D, establishing global distribution networks, and prioritizing sustainable manufacturing. - The company's achievements include increased production capacity, successful new model launches, international manufacturing facilities, and strong sales, solidifying its position as a leading global motorcycle brand.
Vision
To be the global leader in the mid-size motorcycle segment, known for its classic designs, engaging riding experience and passionate community.
Mission
To build and sell iconic and timeless motorcycles that are evocative of our heritage, while meeting the demands of modern riders globally.
Culture
- Royal Enfield's culture balances heritage respect with innovation, fostering a collaborative and passionate work environment. - The company values creativity, craftsmanship, and a strong employee and rider community. - Employee development is prioritized through training and advancement opportunities. - A sense of pride in the brand and its legacy is core to the company culture.
Specialties & Industries
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